There is a lot of buzz about Email marketing and its benefits, not just that it is a quick and cheaper way of marketing your services but also that Email marketing is known for providing a great return on investment.
As you gear up to do email marketing, you should know that while marketing via email is known for a great ROI, it can be better. There are certain things that you can do to boost your email marketing ROI, and increase your profits. Here are 4 ways through which you can boost your email marketing ROI:
1. Increase deliverability:
We all know the advantages of Email marketing and that it yields great ROI as well, but how many of these marketing Emails actually make it to the people’s inbox? Many of these marketing Emails end up going under the category of Spam mails.
Firstly, you should avoid words that make email service providers or even actual recipients mistake your email for spam. There are many of these words, but some of the big ones happen to be “free” and “winner.” Then you should, include the sender’s name that the receiver would recognize and make it easy for the receiver to unsubscribe (because it’s very easy for them to click the “spam” button as an alternative).
Secondly, monitor your delivery with seed list, set up accounts on top domains and include those accounts in your lists for each campaign. Then, confirm your email messages reached the seed list inboxes so you know about problems as they arise.
2. Integrate it to your social networking strategy:
To maximize your ROI, the other effective way is by integrating it to your social media strategy. That is you can tweet or post your emails on these social networking sites as this will help you to popularize your company or product as well increase your traffic.
Along with this you should leave forms and links that connects to your official website and which will lead to people getting into your email list. This way, you are not only boosting your email marketing ROI, but you are probably helping to increase your social media ROI as well.
3. Behavioral targeting:
Behavioral targeting is all about knowing exactly who your customers are, and who wants you. This type of targeting is very effective and efficient and this will help you filter your mailing list and only the listed customers who fall under the target will receive the Email.
One can implement behavioral targeting based on the customers previous purchasing behavior. Many marketers send triggered emails to recommend complementary products after a purchase.
Second way of implementing behavioral targeting is through non-purchase behavior, this when the customers cart is empty and you get a chance to bounce back. Those emails can help you bring back the dying interest in an abandoned purchase or elicit feedback about why the purchase didn’t go through.
And finally, you can target through the customers email behavior, this can be easier compared to the other methods of behavior targeting because the information is already present in your ESP (Email Service Provider). Consider sending a loyalty offer to the subscribers who most often open your emails. Or, include a special offer in the subject line for those who rarely (or never) open your messages.
4. Acquisition email:
If you want to generate sales leads, donations or sign up new members to your organization, Acquisition Mail is an effective way to target potential customers and make your correspondence count. These are the few points that can be used if you have never used acquisition emails in the past, the three many points to remember are value, target and respect.
Value: Offering your customers with innovative and exciting offers that will be of some value to them.
Targeting: This again boils down to our previous point that was about Behavioral targeting. This kind of targeting will help you send the email to only the people who are actually interested and will take a look at the Email.
Respect: Most important to show your undue respect to your prospects, customers and brands. Send emails only to opt-in records via a publisher or service provider that accurately represents who the email is from (both the brand of the list and the advertiser) and uses legally compliant unsubscribe links.
These are the few points that can help you boost your email marketing ROI. Though few of the points you might have already put to practice but most of them are heavily relied on acquisition email, which is very essential and should be followed.
