There is no doubt that social media has had a great impact on the way we communicate with our friends and customers. Business that enjoy massive and positive social media presence are profitable and boast of a competitive advantage. Unfortunately, not all businesses that turn to social media get right as some commit some very serious mistakes in the process.
Below we will discuss some of those mistakes which that should be avoided:
1. No clear social marketing strategy:
When it comes to social media, budgeting your resources is the most important aspect. And when budget comes, you need to have a solid strategy. You should know and understand your goal so as to make your strategy more ideal. Before commencing your plans and strategies you need to analyze every steps of the process that you are going establish.
2. Posting too many posts:
You want to contact your audience and you want to get your message across, right? But you don’t want to spam people with more information than they’re able to digest. Offering your readers a case of information overload will more often than not cause them to unsubscribe from your feed, unlike your page or stop following your business. Opt for anything between 1 and 5 posts per day, with each post containing really valuable information that your readers can benefit from.
3. Deleting blocking rude comments:
Social media offers great platforms for customer care where your customers can express their anger and gratitude in equal measures. However superb your products and services might be, some customers will think otherwise. Please note that even your competitors might be following you. If someone makes some rude comments, gently seek to clarify and leave the rest to the members. If the comments are unfounded, your connections will handle that for you; don’t make your hands dirty by keeping your emotions high.
Proper utilization of social media platforms can help a business grow its customers, guarantee their satisfaction and boost sales. However, this is only possible if it is well-managed and the mistakes listed above are avoided at all costs.
4. Pretending that social media is free
Signing up for a Twitter account and Facebook Page, for instance, may not cost any money, but managing them (and managing them well) doesn’t magically happen without an investment that can be quantified in dollars and cents. Social media will always require somebody’s time and may require that certain corporate resources be allocated differently. Businesses can’t ignore these costs when planning their social media strategies and evaluating what they’re delivering.
5. Faking it:
People can smell a lie. So don’t fake it. Whether it is being too friendly or communicating without credibility, this surely can be a spoiler for your audience. Before you know it, all credibility will be lost and people will just stop listening.
6. Making the site shareable:
This one is huge. Make sure every aspect of your website is easily shareable on social media. This means actively having social share buttons (see above and below every post on my site), as well as ensuring that you have the correct meta-data so that when your content is shared, a nice pretty and appropriate thumbnail appears alongside the title and description of that particular content. This is super important; because people are already doing you a favor by sharing your content, so don’t make them have to work harder by typing in the title and description to.
7. Not paying attention to analytics:
You are able to get comprehensive analytics on all your Social Media properties, so why would not you use this information to your advantage? Finding out what posts your readers appreciate, what links they click on what time they enjoy interacting is like discovering a pot of gold at the end of your internet connection.
