In today’s online world when most consumers are so erratic, it is an imperative and common goal for marketing, designing and content team to foster their collective energy into developing a website that is consumer friendly, relevant and easily downloadable. Time spent pages per visit and return visits are popular parameters that every online publisher should keep in top priority.
The web is too – noisy!
Let’s check it from consumer’s perspective; we are bombarded with information from every nook and corner of the web. But how many of them are relevant and of your interest. And thus the higher bounce back rates.
- Couple of years back, a small site called Men’s Health saw an astounding 78.3% increase in page views simply by adjusting their article navigation and breaking up stories into sections, where the user needed to click “next” to continue reading.
- A publisher that typically gets 2.8 million unique visitors per month dropped a whopping 59% in page views in the past year after consolidating long articles into slideshows and converting their news-centric homepage into a Pinterest look-alike.
Smart Website designs to capture the erratic:
We just evaluated two counters opposite examples and now let’s evaluate one of the major alteration into the intrigued part of any website – It’s Design! That to some extent should solve the problem:
1. Highlight: The Featured image:
Replace a headline with featured images and transform an otherwise boring headline interesting.
2. Add something extra – Add related posts:
Based on similar tags choose related tags leading to a list of relevant articles and get maximum clicks.
3. New window – Introduce to open external links:
Traditional rule to keep customers intact and keep technical bounce rate low.
4. Be wannabe:
Evaluate the situation if you are getting high traffic but a also a high bounce rate. You may not be answering the right questions. Revise bounced articles and link with inter related articles.
Sparkle the report with offering something for free and engage them better.
6. Editors – The Star!
Always include author pages; people are inquisitive to know them include a picture and brief profile stats.
7. Index posts:
Do not forget to mention the resource or list section so that you can always look back to refer articles that could be used to boost.
8. Search box:
Include a search box so that people can include what they were looking for.
Of course, SEO!
In the fizz do not forget the SEO. Google watches you day and night and if it finds too many users click and leave the page within seconds, they would revenge you by getting your ranking lower and lower. Avoid the mishap and apply the above rules.