Its not always about Facebook and Twitter. Most popular social networking sites have their dominance existed on most marketer strategy. It is difficult to break the shackles of the already established social networking giants but there are some new players invading the market that deserves special attention.
We are not talking of discarding the existing rulers, but be experimentative and cross networking boundaries to acknowledge the arrival of the new best that is going to sweep the market:
The 5 New Bests:
Though Medium is a blogging site its founders emphasize that in most cases it is an extension of Twitter. How it works? Well simple you write a blog that appears on site under their different collections. How prominently a post is displayed is judged by the number of votes received.
Things to Look for: Medium was a creation by BizStone and Evan Williams, the creators of Twitter and Blogger. No with that kind of a track record they are something to look for.
It is an iPhone app promising anonymity. Using Whisper, user post secrets also known as whispers that appears in the form of postcard. Now that sounds cool, according to Business Insider more than 1 million people have uploaded roughly 8 million whispers.
Things to Look for: The app received $3million in funding and has already gone viral among college students who are soon to your office.
Founded in 2011, this is an online service that enables user to buy products through social media with one click. You sign up for Chirpify that you can do in less than 30 seconds via Twitter, Facebook or Instagram accounts just sync with your PayPal account and start shopping.
Things to Look for: Since most of us are active is social media we all want the ease of shopping with a single click. And here’s your solution.
4. Sina Weibo:
It is China’s Twitter and guess what it has twice the users as Twitter. Most recognized brand has accepted this site and celebrities like Tom Cruise is a registered user.
Things to Look for: According to Mashable, around 22% of China’s population are already registered that means a lot of people.
The Internet is bombarded with images helping and they help drive viral images for brand. Founded in 2000, it is the largest social network for artists and enthusiasts.
Things to Look for: Having more than 26 million users it witnesses 65 million unique views a month.
And now when you have your own list of forthcoming social networking blockbusters, call the next meeting with your PR team and revise marketing strategy accordingly.