Marketing is not an affair. Especially for those marketers who have a tight budget, viral marketing can be a cost-effective alternative. But execution relies on referrals and word of mouth, so it’s difficult to measure the impact.
But thanks to the introduction of Digg.com, now the content can go to flourish. Digg.com is a social media website that can serve as a launch pad for a surge in your web traffic.
What is Digg.com?
Dig.com is a social media website that lists and organizes hyperlinks based on users’ votes. There are no editors. Links are submitted by the Digg community, with users encouraged to vie the content and vote on it. The more “diggs” a link gets, the more prominent its placement.
A website that gets enough votes can ascend to the Digg homepage, where a huge influx of web traffic can flow to it. More than 17.6 million people visited Digg.com in November. Sites with links on Digg’s homepage can get traffic spikes that reach into the tens of thousands.
How it is organized:
Digg does not host content. It aggregates and categorizes links to other websites.
Content is in four forms:
Content is organized first by three platforms and then by topic. Topics for news, videos and image are:
- World and business
- Gaming lifestyle
But the question arises, how it works? So let us discuss the procedure and the ways how Digg.com works.
You create an account (free) and submit news, a blog post, article, video, image, or even just a link to your website—whatever you’d like. Then other Digg users vote on your submission by “Digging” it. If it gets enough Diggs, it goes to the front page where millions of people can potentially see it. People can comment on your submission (and the comments can be Digg too), so you can start a conversation around the topic you’re promoting while also hopefully driving a lot of traffic to your website.
It seems obvious to me that to attract Diggs, you need to have a catchy title for your submission. If there was ever a time to be clever, irreverent, and hyper creative, this is it. You’ll also want to let your friends, business network, business partners, employees, and colleagues know that you’ve submitted something on Digg. Provide a link to your submission so everyone can Digg it. While you’re at it, ask them to leave a comment.
Digg has made a few changes recently, to promote viral exposure a la Twitter. When you submit something, it’ll show up on your followers My News page. If your followers then Digg your submission, it’ll show up on their followers My News page. You see where this is going. In a word: viral.
A couple of caveats:
Digging can be manipulated more than American Idol voting. And because anyone can submit anything, there’s a lot of weird stuff on Digg. But if your goal is to build awareness around a topic and/or drive traffic to your website, Digg might be a great marketing tool. Just be sure your server can handle a sudden influx of traffic—Digg has been known to drive anywhere from 1,000 to over 1 million page views* in a matter of days to one website.