Any doubt? The current market scenario is changing and believe it or not, outbound is out and Inbound is in. The stat, from a study conducted by Hubspot and MarketingProfs, shows consumer businesses gain 88 percent more leads and B2B organizations gain 67% more leads. It stands to reason then, the more content you create, the more leads you generate.
Effects of generating irrelevant content:
- 84% of 25-34 year-olds have left a favorite website because of intrusive/irrelevant advertising.
- 91% of email users have unsubscribed from a company email that they previously opted into.
People hate advertising efforts that brags about sales. Instead they prefer content that is informative, educative and connects with the customers. A new technique to achieve the same is with killer content types:
Killer Content Type 1 – Blogs:
Study from Hubspot conducted on its 1400 customers reflected that companies with blogs generate 68% more leads. 56% of blog users who post monthly acquired a customer via their blog. That number jumps to 92% for users who post multiple times a day.
Killer Content Type 2 – White Papers:
Even White Papers help to create the similar effect like blogs as they help earn trust of the customers, educate the customers and demonstrating knowledge about the industry. Just include a call to action to bring in high quality leads from inside out.
Killer Content Type 3 – Video:
- 60% of all web traffic comes from online videos.
- 1 in 2 viewers regularly share videos.
- People who view video on websites are 64% more likely to buy.
Killer Content Type 4 – Infographics:
Infographics are a great way to disguise lots of information in a way that won’t intimidate your readers and help generating leads. In fact:
- 40% of people respond better to visual information.
- 90% of the information that enters the brain is visual.
Killer Content Type 5 – Contests:
Organizing and running a contest can be a great way to attract relevant leads and promote your brand. It gives an opportunity to the unknown to get connected with your brand and offering some incentives make them loyal vocal of your brand.
So yes, the saying is true Content is King. While consumers are more empowered to embrace the kind of information they want to, you have to create serious value with the space for bringing in more leads and build brand substance.