Think of Twitter as an ice-cream for B2B marketers. It’s a great community where businesses around the world connect to prospect leads and synchronize to work together as thought leaders to discuss leading updated topics. Twitter provides an excellent platform for B2B marketers who always strive to provide timely, relevant content in an easily digestible way.
Twitter – A great business platform:
With Twitter you can quickly compose tweets or messages to target those who are interested in your company and products. It can prove to be an effective prospecting channel to get to the word out about specific product offering and an excellent forum for potential customers to discover about your company and what you offer.
Points to refer – Optimizing Twitter for B2B marketing
1. Promoted Tweets – In Timeline:
A great Twitter strategy can be launching promoted tweets in timelines targeted to followers and users including timely and engaging content like contests for trips or links to thought-leadership pieces. For timeline, run three tweets on one campaign for three days at a time.
2. Promoted Tweets – In Search:
A very basic search can reflect that it’s more about the offer than the money spent. Fresh relevant content can yield CTR’s up to 17%. Accordingly capitalize Promoted Tweets in search results during key B2B conferences and see your CTR (Click-through rates) soaring.
3. Personalize – Updates:
Twitter definitely is a great way to share updates and building relationships; it is about sharing and reciprocating views and also paying attention to what others say: Follow the simple rule:
- 80/20 – 80% post helpful, useful content and 20% updates including self-promotion.
- 9:1 – 9 tweets about your industry, topics of interest and 1 time about your company or its products.
4. Track – Respond:
When people choose to follow you on Twitter you get an opportunity to receive updates and review conversations in dedicated streams.
Put Twitter to maximum use by optimizing it by the above mentioned and let it take your B2B dreams touch new heights.