There is always something new to learn and explore in the digital marketing sector. This time, the latest thing that has caught marketers’ attention is the programmatic advertisement platform.
According to ROI Revolution’s survey, 30.5% of marketers are keen to maintain or increase programmatic advertising spend. The statistical forecast is a big push for marketers to get acquainted with programmatic advertising platforms. Organizations also need to note the rapid growth in ad spending, which is expected to reach a staggering $271 billion by 2025.
This increase underscores the urgency for businesses to adapt to the changing advertisement landscape and leverage programmatic advertisement platforms.
Programmatic advertising simplifies media buying through algorithmic tools and automated technology. The word programmatic emphasizes how ads are bought and sold in the advertising space.
Every business wants to generate potential leads, and there are many ways to approach the situation. Digital marketing agencies and content marketing tactics will generate leads that will help boost business revenue.
Here, we list eight best programmatic advertising platforms for enhanced business growth. It touches upon the features the platforms provides. To help you figure out which programmatic advertising platform suits your next digital marketing campaign.
This particular platform has the reputation of being the first DSP in the digital advertising industry. It was launched in 2007. MediaMath can run end-to-end campaigns on OTT, display, mobile, video, and audio channels for 3,500 advertisers worldwide.
MediaMath’s dataset is collated from first-and third-party data providers, allowing marketers to establish contact with the most valuable target audiences. Another interesting feature of this platform is predictive audiences, which improve one-on-one customer conversations. Henceforth, it supports marketing with the best efforts to achieve better brand outcomes for the brand in real time.
Core Features:
Pricing:
To get a quote, reach out to MediaMath.
It is one of the full-stack programmatic ad-tech ecosystems. It offers services for ad agencies, app developers, and publishers. The omnichannel platform’s services include a data management platform, SSP, DSP, and ad exchange.
Businesses can display native, video, and in-app marketing campaigns for mobile and desktop devices. It is a fantastic tool for any company that wants to boost its click-through and conversion rates, with more than 500 million monthly impressions in North America alone.
It is also compatible with a vast range of traffic types and ad formats, including banner, push, audio, pop and native inventories. Other features include real-time analytics, creation tools, and targeting capabilities to assist advertisers in campaign management, inventory selection, and placement.
This particular brand also offers white-label solutions, allowing brands to build their products. So far smartyads has 2 billion impression daily and 25,000 recorded publishers.
Core Features:
Pricing:
Subscription plan starting price- $500. Free version and Free trail available.
Adobe Advertising is another big name in programmatic advertising software. It was the first independent DSP specializing in CTV, video, display, paid search campaigns, and DOOH, offering a complete solution.
The platform provides a people-based marketing approach, helping advertisers enforce cross-channel integration. This opens up further opportunities to buy, plan, launch, optimize, and manage their campaigns for scaling.
Adobe also offers custom reports, real-time reporting, reporting API and sort of reporting to give marketers the flexibility to analyze campaigns. It assists in making faster and more informed choices.
Core Features:
Pricing:
Starting from a $20,000 annual plan, you can request for free trail.
If marketers want a programmatic advertising platform that takes care of the work of an entire advertising supply chain, then PubMatic should be your go-to choice. As it is a supply-side platform for the private marketplace and buying ads for marketers. It experiences over 1.4 trillion ad bids daily and provides high-quality spots for advertisement, making it popular amongst marketers.
PubMatic runs on real-time bidding technology, and advertisers can access to OTT, CTV, video, mobile, native, and web inventories.
The sell-side platform is omnichannel and leverages a superior infrastructure that enables scalable innovations. For example: header biding, private marketplace, RTB advertising and ad quality.
Recently, it also launched an audience solution, named “connect”. It addresses signals from all across the open globe for marketers to get in touch with the right target audience.
Core Features:
Pricing:
To get a quote, reach out to PubMatic
It is a Microsoft-owned programmatic ad exchange platform specializing in buying and selling digital advertisements. The publisher and advertisers equally enjoy working with the platform for its impressive mix of data, identity solutions, and automated technology. It has proven to be more valuable for businesses looking to engage with prospects across multiple screens.
What truly sets Xandr apart is its robust audience analysis tool. This unique feature allows publishers to effectively tailor their ad-campaigns, leveraging powerful insights that can’t be found elsewhere.
2018, AT&T acquired it and named it AppNexus; it eventually rebranded as Xandr. Presently, Xandr offers DSP, SSP, and multiple marketplace solutions. The platform’s offerings come with numerous optimization and campaign management features. Furthermore, it has for fraud protection, brand safety, and targeting.
Core Features:
Pricing:
Reach out to Xandr to get a quote
Lotame is primarily a management platform and data marketplace. In fact, it is one of the platforms preferred by industry leaders. Some of the services of this platform, which are majorly used, are identity resolution, access to first, second, and third parties, and audience management.
Utilizing a platform as dynamic as lotame has numerous perks. For example, performance tracking features and top-tier audience targeting. This platform gathers this data such as mobile apps, website, email, website, and social media.
It is a superb technology company that makes data faster, smarter, and easier to use. It is headquartered in the USA and serves Latin America, Europe, the Middle East, Asia Pacific,
Core Features:
Pricing:
To Get a Quote, reach out to Lotame.
AdRoll enables marketers to target and retarget users on various apps, websites, social media platforms, and emails. It is a self-service platform that marketers can use to reach a target audience and analyze cross-platform results.
One of Adroll’s finest features is full-service DSP, which enables marketers to have a functional display of Ad campaigns on millions of websites and digital assets available through computers, TVs, and mobile devices. The platform additionally provides a customer success manager to every client, helping marketers develop better strategies.
Multiple data layers can be applied to the advertisement, enabling users to target potential customers based on search behavior, time of day, and other variables.
Core features:
Pricing:
Smaato is a holistic ad partner with services tailored to advertisers and publishers. This app monetization platform provides omnichannel tools and supports all the major digital ad formats: OTT/CTV, video ads, and native.
Its SSP provides publishers with numerous solutions, features, and tools. Publishers can choose the integration option that works best for them, which includes ad tags, APIs, and SDKs. The platform supports various ad formats on most devices, such as rewarded video ads, banners, out-stream videos, native ads, and more.
When integrated with prebid.j simplifies inventory selling by streamlining it. It offers detailed data analytics, ad fraud detection, prevention, and more. Last but not least, publishers can sell inventory through programmatic direct deals and real-time auctions.
Core Features:
Pricing:
To get a quote, reach out to a smaato.
Over here, we end the list of programmatic advertisement platforms in different categories.
All the tech talk around programmatic advertisement platforms can be mind-boggling. However, being familiar with a few terminologies can eliminate the confusion. So check out a few of the programmatic advertisement jargon.
Marketers enjoy using programmatic advertisement platforms as they come with a long list of benefits. Let us go through some of the most prominent benefits:
Targeting: It allows businesses to be specific about targeting clientele on the basis of age, location, gender, behavior, or interest.
Efficiency: Programmatic advertisement refines businesses’ efficiency in media buying by automating the process. It is useful by saving organizations money and time as it reduces the dependency on manual optimization.
ROI: Increased ROI can be achieved through programmatic advertisement. Business can make it happen by getting their hands on the most effective ad placement.
Reach: Businesses can reach out to a vast number of target clientele with the help of programmatic advertisements. As programmatic advertisements are not limited to a particular site or network.
Real-Time Insights: Programmatic advertising uses AI and machine learning to automate the sales ad inventory in real-time, ensuring the ads target the most suitable prospects. This particular process is dependent upon multiple other platforms.
Enhanced Targeting: Programmatic advertisement intricacies go deeper by analyzing user data, such as browsing behavior, demographics, and interest, to ensure the ad is displayed to the most relevant prospects.
Managed Ad Frauds: A broad range of tools are available in the market that guide businesses in stopping programmatic ad fraud. The tools include bot detection tools, ad fraud detection tools, and “know your traffic” solutions. Once the campaign is in effect, the tools can be used.
So it is not complicated to understand why programmatic advertisements are important. If you have already started using
programmatic advertising platforms, then you are amongst the growing crowd. If not, read our blog until the end, and you will find all the reasons to start using one.
Programmatic advertisement platforms are technological advancements that have simplified the dynamics of advertisement. They make it immensely simple for companies to place ads on the publisher’s website with negligible human interference. The procedure is seamless, and if your organization can benefit from a programmatic advertisement platform, then it is time to leverage the one mentioned above in the article.
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