Our Client is a prominent player in the Cloud-based Communication sector, specializing in Video Conferencing Solutions. With a proven track record of 10+ years, the company has built a strong market presence.
Our Client’s approach to success is very straightforward, centered around two key aspects: Focusing on SMBs and addressing specific market challenges. This Market-centric approach has helped build a strong client base of over 500,000 businesses across 100+ countries, establishing itself as a trusted provider in the Communication space.
The Challenge:
Our Client, who was initially targeting SMBs, wanted to expand their market share by shifting their focus to enterprise-level accounts and specifically wanted to target customers currently using their competitor’s products. However, they faced a significant challenge in reaching key target accounts as their current strategies and data were focused on SMBs. They lacked account-based insights into which enterprises were actively using their competitor’s solution, making it difficult to tailor their outreach efforts. The lack of insights specific to that market and difficulties in targeting the enterprise-level account made it difficult for them to break into this new market space and generate revenue growth.
The Solution: Precise Market Insights with Thomson Data
As a B2B data solutions provider, Thomson Data took a strategic approach to empower our client with Account-Based Marketing Data, enabling our client to identify, target, and engage high-value accounts currently using their competitor’s product. By leveraging our ABM data–comprising over 154M contacts, along with firmographic & technographic, we delivered an ABM approach that allowed our client to focus their marketing efforts on the most relevant & high-value accounts.
Key Element of the Solution:
- Competitor Intelligence: We provided data insights on enterprises using the client’s competitors’ products.
- Account Segmentation: Using ABM data, we helped the client segment target accounts based on criteria such as industry, company size, and competitor product usage.
- Personalized Campaigns: With our detailed account data, our client was able to create highly personalized campaigns.
- Optimized Outreach: Our client’s outreach efforts were now highly targeted, resulting in improved lead generation and higher conversion rates as they reached the right people with the right message at the right time.
The Impact: Achieving 3000 Leads through Thomson Data
Within the first few months of using Thomson Data’s ABM data solution, our client saw significant improvements in its outreach efforts. The company generated 3000 qualified leads and conducted 1000 sales calls. This increased engagement translated into productive meetings, resulting in 125 closed deals and helping them exceed their desired targets. Following the success of their account-based marketing campaigns, our client started using our ABM data for multiple marketing efforts.
Our ABM database provided more than basic contact information – it offered a well-rounded overview of their target market and prospects, including detailed firmographic and technographic data. With these detailed insights, our client crafted targeted messages that addressed specific pain points, resulting in improved customer engagement and overall campaign effectiveness.
This approach, supported by our comprehensive ABM database, helped our client build a strong sales pipeline and achieve 30% growth.
Partner with Thomson Data to Expand your Market Outreach
With proven expertise in B2B data solutions, Thomson Data helps companies achieve their growth objectives through customized data sets. We understand your unique business requirements and provide precise solutions to match your needs.
Sourced from legitimate channels and updated regularly, our verified ABM data helps identify qualified prospects, segment them based on different criteria, and launch targeted campaigns across multiple channels. You get direct access to accurate and validated records of key stakeholders in your target industries and companies.
With us, you give your marketing ROI a boost with actionable and relevant prospect insights. Connect with Thomson Data today to get your bespoke database.
