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Hot Social Media Marketing Trends of 2014 [Infographic]

Posted On: Jan 12, 2016
Posted By: John Duff
  • Social Media Marketing,

Every industry in the world can use social media platforms to increase awareness of their products and services, which in turn can direct traffic and boost sales. However, it is quite important for global marketers to know the important principles of social business. There’s a lot more to learn about […]

Prolonged B2B Sales Cycle – New Dare Test for Marketers

A Short Guide to make Loyal Customers

Posted On: Jan 08, 2016
Posted By: John Duff
  • Building Customer Loyalty, Customer Loyalty, Customer Retention,

Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. A customer for life is someone who will always buy from you whenever possible, and will tell their friends about your business. In short, you […]

Prolonged B2B Sales Cycle – New Dare Test for Marketers

11 Essential Off-Page SEO Tips and Tricks

Posted On:
Posted By: John Duff
  • Blogging, Bookmarking, Link Submissions, SEO, SEO Tips, SMO, Social Media,

The world of SEO is getting hotter by the day and the competition is absolutely unforgiving. Given the number of SEO firms out there, it takes a whole lot more effort to move from rank to rank on a search engine than it did a few short years ago and […]

Prolonged B2B Sales Cycle – New Dare Test for Marketers

Role To Play: Sales Development Rep in B2B Marketing

Posted On:
Posted By: John Duff
  • b2b markeintg, marketing, sales development, sales representive role, sales role,

Every experienced marketer would commit on the synthesis that should exist between Sales and Marketing to build a dynamic performing revenue generating business. And to accomplish this, one of the important role to play is that of a Sales development rep; also known as business development, inside sales or lead […]

Prolonged B2B Sales Cycle – New Dare Test for Marketers

Promotional Content for Marketers

Posted On:
Posted By: John Duff
  • content for b2b marketers, marketers content, Promotional Content, promotional content for marketers,

Recently, a survey was conducted by marketing Sherpa where it revealed the perception of technology buyers for email-offer content. Along with, there was another survey where the same question was being asked to B2B marketers, based on what they believed motivated buyers. And based on the survey, here are the […]

Prolonged B2B Sales Cycle – New Dare Test for Marketers

Paid Placement Strategy

Posted On:
Posted By: John Duff
  • Google Paid Advertising, Paid Advertising, Paid Online Advertising,

Sponsored listings or paid placement refer to a search engine advertising portal that allows marketers to place ads or listings on the SERP of given search engine for a fee. By bidding on specific keywords, marketers have text ads displayed on the SERP for that particular keyword. The prominence of […]

Prolonged B2B Sales Cycle – New Dare Test for Marketers

Microsite Building Steps

Posted On:
Posted By: John Duff
  • Microsite Building, Microsite Developmen,

A website generally has a whole lot of information to deliver – you’ve got to display company literature, product and services categories, resources, a blog, FAQs, etc. With a website, it’s a combination of all these touch points and your skill at cohesively putting them out there that intrigues and […]

Prolonged B2B Sales Cycle – New Dare Test for Marketers

The 6 Most Meaningful Metrics In B2B Social Media

Posted On:
Posted By: John Duff
  • Social Media Metrics, Social Media Tips,

Given the storm social media marketing has thrown up over the past year, it’s no surprise that many folks have dived in head first without gaining a solid idea of what they’re supposed to be doing. This problem is compounded by the fact that the number of social media networks […]

Prolonged B2B Sales Cycle – New Dare Test for Marketers

Managing Brand Reputation

Posted On:
Posted By: John Duff
  • Brand Management, Brand Reputation, Branding, Brnad Building, Buil a Brand, Business Brand,

It’s been a while when marketers try to track the existence of brand prominence. BRM is a primitive concept with organizations seriously considering the term and renaming it as PR and word-of-mouth marketing. However the scenario has changed fundamentally since then, as user generated feedback via social sites and review […]

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