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women in business

Top 15 Most Influential Women in B2B Marketing

Posted On: Feb 06, 2020
Posted By: John Duff
  • International Women's Day, Most Influential Women, Women in B2B Marketing, Women's Day,

The B2B industry is composed of various job roles, with both men and women of equal caliber. However, some women in the business world have made their presence reach the new heights with their dedication and expertise, regardless of the industry they work for. These leading women have successfully elevated […]

new year resolutions

What Should Be Your New Year Resolution For Great CX

Posted On: Jan 09, 2020
Posted By: John Duff
  • New Year Resolution, New Year Resolution For Great CX,

Is your New Year resolution only about eating healthier food, exercise more, and losing weight? There is certainly plenty of merit in following it for an entire year. But, how about excelling at customer experience? How about offering something of real value to your target prospects? Towards the beginning of […]

Generate Leads with Email and Direct Mail Marketing Methods

Generate Leads in 2020 with Email and Direct Mail Marketing Methods

Posted On: Nov 26, 2019
Posted By: John Duff
  • Direct Mail Marketing, Direct Marketing, Email Marketing,

Do email and direct mail marketing strategy works concurrently? Yes! To tell you the truth – they can. Email and direct mails aren’t two different nodes of the tree. They belong to each other and are capable of producing the projected result when blended appropriately. Before diving into the combined […]

Salesforce Journey

The Journey of Salesforce towards $10 Billion Empire

Posted On: Oct 31, 2019
Posted By: John Duff
  • Salesforce Journey, Salesforce Success Story,

Salesforce, which started its life in March 1999 in a one-bedroom apartment, is now worth $134.16B. The three men – Parker Harris, Frank Dominguez, and Dave Moellenhoff started working in this tiny office along with Marc Benioff. The goal of these pioneers was to create business software applications in an […]

B2B Brands Can Start Building an Email List

How B2B Brands Can Start Building an Email List – The Complete Guide

Posted On: Oct 03, 2019
Posted By: John Duff
  • B2B Brands, b2b email list, Email List, list building, Mailing List,

We have been listening all this while how email is capable of outperforming social media channels effectively. But have you ever tried this strategy to see the difference by yourself? Probably, your answer will be no since you are here to read this article. A report by McKinsey & Company […]

labor day

50 Greatest Labor Day Email Subject Line Ideas

Posted On: Aug 29, 2019
Posted By: John Duff
  • Email Subject Lines, Labor Day, labor day 2019, labor day subject lines,

We will soon approach the unofficial end of summer! It’s the best time for the marketers to put together their next holiday email campaigns for Labor Day deals. This end-of-summer campaign is ideal for increasing audience engagement, as it is one of the biggest U.S sale weekends. According to Adobe […]

B2B Telemarketing Tips

Stay Up-to-date with Latest B2B Telemarketing Tips

Posted On: Aug 14, 2019
Posted By: John Duff
  • B2B Companies, B2B Telemarketing Tips, Telemarketing Tips,

People keep saying telemarketing doesn’t work in 2019. But many successful businesses still rely on this strategy to drive conversions and revenue. Be it Fortune 500 companies or recently introduced startups, they all take in sales reps eagerly dialing numbers day in and day out to get more deals. But, […]

B2B Brand Awareness

Must-Try B2B Brand Awareness Activities For Every Marketer

Posted On: Jul 30, 2019
Posted By: John Duff
  • B2B Brand Awareness, b2b marketing, Brand Awareness,

Did you know that a lack of brand awareness is termed as the root cause of all marketing miseries? The primary reason behind it is the level of difficulty associated with the measurement of brand awareness. Although brand awareness is measurable, marketers usually find it challenging to identify the percentage […]

CRM and Marketing

Email Marketing: Use CRM and Marketing Automation for Better Results

Posted On: Jul 16, 2019
Posted By: John Duff
  • CRM, Email Marketing, Email Marketing Strategy, Marketing Automation,

It isn’t surprising to know that your organization still uses email communication to share the data as well as bond with the customers. But at the same time, this traditional mode of interaction hasn’t remained the same since it first became available to users. Now the recipients can filter out […]

happy fourth of july

Fourth of July: 10 Things to Know About Independence Day

Posted On: Jul 03, 2019
Posted By: John Duff
  • 4th of july, independence day, us independence day,

The real show begins on the Fourth of July. The local parade with hundreds of flag-waving, marching bands, colorful fireworks, and what not. It is a great excuse to stay back at home and throw a massive party or arrange a get together with family and friends. But along with […]

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