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Database Marketing Challenges

How To Overcome Database Marketing Challenges

Posted On: Jun 20, 2018
Posted By: John Duff

Businesses are involving themselves in various marketing strategies to reach great heights in this competitive world. It includes a usual telemarketing tactic or an integration of social media in the marketing mix. Similarly, database marketing is one such technique utilized by marketers to improve ROI and build the brand value […]

Psychology Influence Brand Recognition

How Color Psychology Influence Brand Recognition

Posted On: Jun 07, 2018
Posted By: John Duff

Color plays a vital role in grabbing the attention of the customers worldwide. As each color represents different emotions, marketers try to use this psychological factor to influence as well as retain the potential buyers. Some researchers have shown that cooler tint tends to attract more people than warmer ones. […]

Interactive Content to Connect with Customers

How Technology Brands Can Use Interactive Content to Connect with Customers

Posted On: May 15, 2018
Posted By: John Duff
  • Interactive content, marketing, technology,

In the chaos of loads of information heaped on the web, the need for content that is more than just content has become crucial for the marketers. To simplify, today we are living in an era of digital transformation where information in abundance has come on the tips of the […]

Decoding the technology buyer

Decoding the Technology Buyer: 4 Practical Ways to Target Them Right

Posted On: May 02, 2018
Posted By: John Duff
  • Decoding, modern technology, technology, technology buyer,

Technology buyers are difficult to target. We have heard and read the above phrase, often. And, also, we cannot deny the truthfulness of the fact. Digitalization and abundant information available on web have brought a shift in the decision-making process of today’s technology buyers. They have become the hardest to […]

Biggest sales mistakes

Alert! Are You Making These Sales Mistakes?

Posted On: Apr 03, 2018
Posted By: John Duff
  • marketing, sales mistakes, salespeople,

Difficult prospects, endless challenges, extreme pressure, and so much of advice! Selling is a tough job. And with the advancements in the digital world, it has gone not just tougher but also competitive than ever. The more the competition, the lesser is the space for mistakes. Being a salesperson, there […]

Important Things To Know About GDPR And It’s Affect?

Important Things To Know About GDPR And It’s Affect?

Posted On: Mar 23, 2018
Posted By: John Duff
  • b2b, B2B marketers, b2b marketing, GDPR,

No matter whether you are a B2B or a B2C peer, you are meant to comply with the new rules and regulations that come along with GDPR. The change is necessary, important and inevitable in the market where businesses are drastically growing at a faster rate, from offline to online […]

How to write B2B blogs that convert?

3 Most Effective Ways to Write B2B Blogs that Convert

Posted On: Mar 12, 2018
Posted By: John Duff
  • b2b, B2B Blog, b2b marketing,

So, again, you have to write a B2B blog post for your company website. And for that, there is nothing you won’t do to make it ‘the best’. You will do all the research to identify the pain-points of your targeted customers. You will find the most suitable topic that […]

Customer Service in B2B

Customer Service in B2B: 3 Biggest Challenges and How to Handle Them

Posted On: Feb 15, 2018
Posted By: John Duff
  • b2b, B2B marketers, customer service,

B2B buyers are complex to handle. They are empowered by the Internet of Things (IoT) more than ever. They want all, and they want it right as per their preferences. From finding the exact solution to their problems to favorable pricing – they desire to be felt valued throughout their […]

B2B Technology Marketing in 2018

B2B Technology Marketing in 2018 and Beyond

Posted On: Jan 23, 2018
Posted By: John Duff
  • B2B Technology, B2B Technology Marketing, Technology Marketing,

For many B2B technology marketers, marketing is chiefly considered as a practice of plain hard-facts, product brochures, and an intense business-pitch to entice a rational consumer. But, 2017 showed us a different aspect. In this digitalized world, all has changed – the reasons B2B tech prospects begin their buying process […]

Data Science in 2018

Data Science in 2018: 3 Things B2B Marketers Need to Know

Posted On: Jan 09, 2018
Posted By: John Duff
  • B2B marketers, Data Science, Marketing Strategies,

Data is no longer the ‘fuel’ to a business; it has become a science – science that is analytical, actionable, and measurable. When comprehended and applied with the right metrics, it gives the most valuable insights of knowing a target customer and that is where the whole base of a […]

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