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5 Foundational Skills Necessary to be a Successful Search Marketer

5 Foundational Skills Necessary to be a Successful Search Marketer

Posted On: Oct 11, 2017
Posted By: John Duff
  • search engine marketer, Search Engine Marketing, search marketer, search marketing, SEO,

Ranking high on the SERP is a challenging task for any business. But, once listed at the top positions, its impact is noticeable in the increased amount of traffic your website receives. However, earning these top spots is not an easy job to do. As competition for the upper slots […]

Marketing and Sales

Five Areas where Marketing and Sales Must Work in Unison

Posted On: Oct 24, 2016
Posted By: John Duff

Marketing and Sales could be the two sides of a coin, where the coin (money) is earned only when both these functions collaborate and unify their efforts in bringing more customers to an organization and making sales happen. People often confuse marketing and selling as synonymous terms. However, the fact […]

Manipulating Sales Pitch to Various Customer Personality

Manipulating Sales Pitch to Various Customer Personality

Posted On: Aug 17, 2016
Posted By: John Duff
  • Analytics, Customer Personality, Decision Makers, Sales Pitch,

The personality of your client plays an important role while tailoring a flawless sales pitch. The Internet is aplenty with resources that coach marketers how to please a customer based on his or her personality. If your existing efforts are leaving you stranded, it is time amend some ideologies to […]

Top 4 Practices for Efficient B2B Data Management

Top 4 Practices for Efficient B2B Data Management

Posted On: Aug 15, 2016
Posted By: John Duff
  • B2B Data Management, Big Data, customer database, Data health,

Every marketing strategy is centered on data, right from an email campaign, webinar invitation, whitepaper download to form completion and sales follow-up. With the vast data available to marketers, they can target the right audiences with the right messages at the right time. But, managing this ever growing data and […]

3 Important Keys to an Effective Email Marketing Strategy

3 Important Keys to an Effective Email Marketing Strategy

Posted On: Aug 10, 2016
Posted By: John Duff
  • Customer Data, Email Marketing, Target Audience,

Today, email marketing is the widely chosen internet marketing tool for business of any kind. When done in the right way, this effective medium of marketing has proved to be beneficial in generating the right leads for online businesses. As a result, companies are turning more towards email marketing as […]

Why should Infographics be part of your content marketing strategy?

Why should Infographics be part of your content marketing strategy?

Posted On: Aug 09, 2016
Posted By: John Duff
  • Brand Awareness, Content Marketing, Customers, Digital Marketing, Infographics,

With internet spreading its reach all across, the amount of information being generated on a daily basis has increased tremendously in the last few years. In such a scenario, it is obvious for your content to get lost in the jungle, making it difficult for your targeted customers to locate […]

How to Measure Your Social Media Presence?

How to Measure Your Social Media Presence?

Posted On: Aug 08, 2016
Posted By: John Duff
  • content, Response Rate, Social Media,

If you are keen to be found among the millions of sites on the web, you need to focus on enhancing your popularity on social media. By having a strong social media foothold, you can efficiently build your company’s reputation and showcase your business. Various studies have concluded that customers […]

Pokémon Go the New Marketing Wand for Businesses

Is ‘Pokémon Go’ the New Marketing Wand for Businesses?

Posted On: Aug 04, 2016
Posted By: John Duff
  • Pokémon Go,

In the late 90’s when we were introduced to the Pokémon, we became so addicted that our parents used to tell us to stop playing it all day in our homes and go play outdoor games. Today after 20 years, Pokémon is making us go out and explore local neighbourhoods, […]

Successful Brand Building Strategies

Top 5 Elements of a Successful Brand Building Strategy

Posted On: Aug 03, 2016
Posted By: John Duff
  • audience, Brand Building, Business, Strategy, Value,

Today, your organization not only has to compete on a local level but also has to keep competing to survive in the global economy. In such a competitive scenario, it is critical to stand apart from the crowd and to do so your company has to be recognized and remembered […]

Accelerate Business Growth

7 Ways to Accelerate Business Growth

Posted On: Jul 27, 2016
Posted By: John Duff
  • Business Growth, Customer, Right Employee,

No matter how happy you are with your present business performance, you should always keep looking for ways to grow your business further. For materializing a successful business growth strategy, it is crucial for you to understand in what shape is your business at the present and then accordingly you […]

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