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Track Offline Objectives: Optimize Online Standard for Best Results

Track Offline Objectives: Optimize Online Standard for Best Results

Posted On: Jan 12, 2016
Posted By: John Duff
  • Digital Marketers, Optimize Online Standard, Track Offline Objectives,

Measurability is every digital marketers dream as the drive towards measurability has led to the birth of entire industries. First ad servers, then web analytics packages and then attribution vendors and is you have bulky budget to spend with a detailed understanding of statistics; digital media-mix modelling is another way […]

Content Promotion: Best Practices to influence B2B Marketing

Content Promotion: Best Practices to influence B2B Marketing

Posted On:
Posted By: John Duff
  • b2b markting, Content Marketing, content promotion, Viral Content,

Content Promotion is an important part of any B2B marketing strategy, as the content that is created is only valuable if the right audience is actually seeing it, reading it and most importantly sharing it. Creating good content alone cannot guarantee the success of it, but encouraging the content can, […]

7 Contextual Advertising Tips To Power Your Campaign

7 Contextual Advertising Tips To Power Your Campaign

Posted On:
Posted By: John Duff
  • Contextual Advertising,

Search engine marketing is on the rampage with more and more companies aggressively bidding on highly targeted keywords and more and more Google shareholders laughing all the way to the bank. And within the great algorithmic confines of SEM one can find the great Google Display Network – an interconnected […]

Contest Marketing Tips

Contest Marketing: The New Theory for Creating Brand Buzz

Posted On:
Posted By: John Duff
  • B2B SEO Land, Brand Buzz, Content Buzz, Content Marketing, Marketing Strategy, Marketing Tides,

Starting your business gives a lot to think about and delay is expected with countless issues to be taken care of, creating an exclusive brand lurks somewhere in your hindsight but takes helluva of time to get implemented. Contest Marketing is a term that has emerged in the recent era […]

Prolonged B2B Sales Cycle – New Dare Test for Marketers

Ending The Dilemma Of Lapsed Email Subscribers

Posted On:
Posted By: John Duff
  • Email Subscribers, Lapsed Email Subscribers,

Lapsed email subscribers are the biggest dilemma for any marketer today. The decision of which contacts should be kept and which ones should be deleted from the list depends completely on your current business propositions and future plan of expansion but a time comes when you know, what exactly should […]

Prolonged B2B Sales Cycle – New Dare Test for Marketers

5 Deadly Email Marketing Mistakes To Avoid

Posted On:
Posted By: John Duff
  • Common Email Marketing Mistakes, Deadly Email Marketing Mistakes, Email Marketing Mistakes,

If your email campaign is achieving the desired results then you do not need to read the following article. But if your emails are not working perhaps you need to read this article as it just might help you. Email marketing is an incredibly powerful tool in the right hands. […]

Prolonged B2B Sales Cycle – New Dare Test for Marketers

Email Prospecting: 10 Ways To Find B2B Gold in 2012

Posted On:
Posted By: John Duff
  • B2B sales leads, Email Marketing, Email Prospecting, Email Prospecting Techniques, Email Prospecting Tips, Sales Prospecting,

Among hyper-competitive markets, the perfect prospects can sometimes be hard as hell to find. As marketers increasingly turn to email to generate short term revenue with minimal investment, the email marketer’s job becomes harder than ever. Seriously, with the kind of results sales bosses expect from their teams borders on […]

Prolonged B2B Sales Cycle – New Dare Test for Marketers

christmas-sales-bonanza

Posted On:
Posted By: John Duff
  • Christmas Marketing Campaign, Christmas Sales Bonanza, Email Marketing Campaign, Maximum Christmas Sales,

The Christmas holidays are here, that means it is time to get busier than ever before. In between the huge orders coming in, hosting events, tracking holiday promotions and squeezing some time out for family and friends, emails would be the last thing that comes to your mind. Right!! Email […]

Google Adwords Confrontation between SEO and SEM [Infographic]

Posted On:
Posted By: John Duff

Google Adwords the new comer has raged a dispute between SEO and SEM. With an underlying goal to drive traffic for websites both methods are employable but, the situation is confusing. B2B organizations should be firm when it comes to selecting criteria for positive impact. SEO deals with adjusting the […]

Lead Nurturing – Define Prospects Behavior to Build Qualified Customers [Infographic]

Posted On:
Posted By: John Duff
  • Lead Nurturing,

According to a recent survey, 61% of marketing managers say that generating quality business leads is their top challenge. When considering how to tackle this task yourself, lead generation can be compared to laying the most basic building blocks. Lead Nurturing: a systematic process to turn just leads to deals. […]

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