Segmentation Statistics That Will Help Your Business
What is segmentation? Market segmentation is a classification of the target market into groups or segments according to common characteristics. It assists you in identifying the precise communication that will encourage customers to make purchases. Additionally, it enables companies to more effectively manage their time, money, and other resources. You […]
Insights to Understand a B2B Buyer
- b2b buyer journey, b2b buyer persona, b2b purchasing decision,
A B2B buyer is a buyer making a purchase decision on behalf of the company. It follows a series of events and processes before the final purchase is made. Find the below infographic for more details: 1. B2B buyer comprises of: Up and comers (Age 18-35) Established buyers (Age 36-45) […]
B2B Content Marketing Stats, Trends and Budgets
- b2b content marketing strategy, b2b content marketing trends 2020, content marketing statistics,
B2B content marketing is necessary as it helps to outreach the global audience. As a marketer, one has to balance three elements in content marketing i.e. engagement, relevance, and high quality. This helps the Decision Makers to execute the right action. A highly developed B2B content is the right key […]
10 B2B Marketing Trends we’re Thankful for this Year
- 10 B2B Marketing Trends, b2b marketing, Thanksgiving,
It’s Thanksgiving! We, as a marketer, consider this as an ideal time to thank all the B2B marketing trends that brought us on several fronts with positive results. Be it content marketing or voice search; these trends have helped most of the B2B companies to engage the customers and reap […]
Email Marketing Automation Boosts Your ROI
- Automated emails, Email Marketing, Email Marketing Automation, Executing an email campaign,
Executing an email campaign is time-consuming. Especially, crafting and designing an email every day isn’t just sustainable. A right email marketing automation platform helps you in this area. It frees up a lot of your efforts and also ensures you are reaching the target customers at the right time. It […]
B2B Demand Generation Myths [Infographic]
- B2B Demand Generation, B2B Demand Generation Myths, Demand Generation,
Have you ever heard that mere collection of leads is of no use for your business? Or static approach is a safe game for demand generation? These are all myths whirling around about B2B demand generation. There are still a lot more of them that unknowingly impacts your performance or […]
Quality Data is a Goldmine for B2B Lead Generation
- B2B company, B2B Lead Generation, Quality Database,
Every business professional wants to make most of their time and budget. Unfortunately, they overlook the data goldmine underneath their nose while chasing new prospects or investing in new platforms. If you are one among them, get rid of all the shiny distractions to focus on what’s more important. Unlock […]
Know How These 10 Tech Giants Make Money [Infographic]
- list of top technology companies, Tech Giants, technology companies in the world,
There are some most valuable publicly-traded technology companies in the world earning billions of revenue every year. No doubt, these tech giants have excellent products and incredible services. To be more precise, they also have a well-structured business model that paves the way towards success. But what are their various […]
The Future of CRM in 2019: Stats & Trends [Infographic]
- CRM Stats & Trends, Future of CRM, Future of CRM in 2019,
CRM or Customer Relationship Management plays a vital role in any company’s success. If you treat your customers well and understand their pain points quickly, there is no doubt in building a long-lasting relationship with them. The companies and brands use various CRM tools for this purpose. But, these tools […]
President’s Day 2019 [Infographic]
- 45 U.S. Presidents, President’s Day, President’s Day 2019, U.S. Presidents,
We have seen 45 U.S. Presidents till date. Out of which, some of them were managing their own brands before taking over the presidential position in the country. Hence it’s not a surprise how Presidents have had some cool things to say and show about marketing throughout American history. Go […]
