Infographic on B2B Marketing, Customer Services and Digital Trends

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What Sentences to Avoid in Email Marketing?

Posted On: Jul 14, 2021
Posted By: John Duff
  • Email Marketing,

Time and again, marketers send emails that don’t connect with customers. And why this happens? It’s due to instances where marketers state sentences that don’t go down well with recipients. So, what should one do? You should list out those words, sentences and keep in mind to never write them […]

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Top Ecommerce Platform for Small Businesses

Posted On: Apr 28, 2021
Posted By: John Duff
  • ecommerce, small businesses,

The ecommerce business is growing rapidly. With this, companies have a huge responsibility to choose the right platform that could make their process easier and seamless. Small companies with a limited budget need to choose the right solution to have a good experience with the customer. A good ecommerce platform […]

Email Marketing Reality

The ground-reality of email marketing

Posted On: Nov 10, 2020
Posted By: John Duff
  • Artificial Intelligence, Email Marketing,

Email marketing is the lifeline of the entire marketing strategy. This oldest form of marketing helps an organization achieve its goals. How does it do so? The process is easy to implement and connect with customers on time. The instant business conversation helps nurture the relationship with the existing customer […]

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Insights to Understand a B2B Buyer

Posted On: Jul 21, 2020
Posted By: John Duff
  • b2b buyer journey, b2b buyer persona, b2b purchasing decision,

A B2B buyer is a buyer making a purchase decision on behalf of the company. It follows a series of events and processes before the final purchase is made. Find the below infographic for more details: 1. B2B buyer comprises of: Up and comers (Age 18-35) Established buyers (Age 36-45) […]

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B2B Content Marketing Stats, Trends and Budgets

Posted On: Mar 19, 2020
Posted By: John Duff
  • b2b content marketing strategy, b2b content marketing trends 2020, content marketing statistics,

B2B content marketing is necessary as it helps to outreach the global audience. As a marketer, one has to balance three elements in content marketing i.e. engagement, relevance, and high quality. This helps the Decision Makers to execute the right action. A highly developed B2B content is the right key […]

10 B2B Marketing Trends

10 B2B Marketing Trends we’re Thankful for this Year

Posted On: Nov 14, 2019
Posted By: John Duff
  • 10 B2B Marketing Trends, b2b marketing, Thanksgiving,

It’s Thanksgiving! We, as a marketer, consider this as an ideal time to thank all the B2B marketing trends that brought us on several fronts with positive results. Be it content marketing or voice search; these trends have helped most of the B2B companies to engage the customers and reap […]

Email Marketing Automation

Email Marketing Automation Boosts Your ROI

Posted On: Nov 07, 2019
Posted By: John Duff
  • Automated emails, Email Marketing, Email Marketing Automation, Executing an email campaign,

Executing an email campaign is time-consuming. Especially, crafting and designing an email every day isn’t just sustainable. A right email marketing automation platform helps you in this area. It frees up a lot of your efforts and also ensures you are reaching the target customers at the right time. It […]

b2b demand generation

B2B Demand Generation Myths [Infographic]

Posted On: Sep 25, 2019
Posted By: John Duff
  • B2B Demand Generation, B2B Demand Generation Myths, Demand Generation,

Have you ever heard that mere collection of leads is of no use for your business? Or static approach is a safe game for demand generation? These are all myths whirling around about B2B demand generation. There are still a lot more of them that unknowingly impacts your performance or […]

Quality Data is a Goldmine

Quality Data is a Goldmine for B2B Lead Generation

Posted On: Aug 06, 2019
Posted By: John Duff
  • B2B company, B2B Lead Generation, Quality Database,

Every business professional wants to make most of their time and budget. Unfortunately, they overlook the data goldmine underneath their nose while chasing new prospects or investing in new platforms. If you are one among them, get rid of all the shiny distractions to focus on what’s more important. Unlock […]

tech giants

Know How These 10 Tech Giants Make Money [Infographic]

Posted On: Jun 04, 2019
Posted By: John Duff
  • list of top technology companies, Tech Giants, technology companies in the world,

There are some most valuable publicly-traded technology companies in the world earning billions of revenue every year. No doubt, these tech giants have excellent products and incredible services. To be more precise, they also have a well-structured business model that paves the way towards success. But what are their various […]

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