A B2B buyer is a buyer making a purchase decision on behalf of the company. It follows a series of events and processes before the final purchase is made.
Find the below infographic for more details:
1. B2B buyer comprises of:
- Up and comers (Age 18-35)
- Established buyers (Age 36-45)
- Seasoned executives (Age 46-60)
2. How does B2B buyer behave?
- 89% of up and comers buyer purchased B2B items online
- 68% of established buyers purchased B2B items online.
- 45% of seasoned executives bought corporate items online.
- 13% having a budget of $500 million purchase from supplier’s website.
3. Involvement in the B2B purchase decision:
- Millennials to comprise 44% of workforce by 2025.
- 73% of millennials involved in purchase decision.
4. Familiar with Amazon experience:
- 82% up and comers familiar with Amazon experience
- 63% of established buyers familiar with Amazon supply
- 57% of the seasoned executives familiar with Amazon supply
5. How B2B buyers execute research?
- 50% of B2B queries are executed on the smartphone
- The up and comers compare the prices 1-2 hrs before making final purchase
6. Research before purchase:
- 58% of up and comers did research on the tablets and mobile devices.
- 63% of established buyers did research on mobile and tablets.
- 26% of seasoned executives did research on tablets and mobile devices.
7. What do B2B buyers want?
- 64% of B2B buyers want vendors to offer insights for resolving challenges.
- 62% of B2B buyer want sales representative to demonstrate knowledge
8. The information B2B buyers need:
- 67% want easy access to competitive information
- 66% want website directly speaking to needs of industry
Conclusion:
The B2B buyers are going to evolve in the coming years, with longer sales cycle. The infographic helps you understand their behavior for better results.
