B2B content marketing is necessary as it helps to outreach the global audience. As a marketer, one has to balance three elements in content marketing i.e. engagement, relevance, and high quality. This helps the Decision Makers to execute the right action. A highly developed B2B content is the right key to increase sales and revenue. 
1. B2B Content Marketing Statistics:
- 93% of the B2B marketers have invested in content marketing
- 70% of the marketers prioritize the quality of the content over quantity
- Content marketing helps to increase engagement as per 72% of the marketers
- Almost 88% of the B2B marketers stated content as an obvious marketing strategy
How Effective is Content Marketing as per B2B Marketers?
- 6% saying it’s very effective
- 4% conveying it’s not all effective
Types of Content Effective in Content Marketing
- 87% – Email to nurture an audience
- 40% – Infographics for better engagement
- 79% – whitepapers shared by B2B buyers
- 77% – Popularity of Educational content
- 41% – Interactive visual content
- 35% – B2B buyers want the audio, video content
- 76% – B2B buyers have used webinars
Best Techniques to understand the Target Audience
- Sales team feedback – 74%
- Website analysis – 73%
- Keyword research – 63%
- Database analytics – 45%
- Social media listening – 50%
Metrics for the Content Marketing
- Sales – 84%
- Brand lift – 69%
- Purchase intent – 64%
- Website traffic – 71%
- Higher conversion rates – 82%
- Sales lead quantity – 71%
- SEO ranking – 67%
- Customer renewal rates – 66%
- Subscriber growth – 62%
B2B Content Marketing Tactic Usage
- Blogs – 67%
- eNewsletters – 80%
- Videos – 74%
- Microsites – 44%
- Branded content tools – 47%
- Photos – 75%
- Mobile apps – 42%
Do you Measure Content Marketing ROI?
- Yes – 43%
- No – 44%
- Unsure -13%
The Buyer Persona
- 50% – have 2-3 buyer personas
- 23% – have 4-5 buyer personas
- Most of them prefer 2-3 buyer personas to execute content marketing.
Effective Social Media Platforms
- LinkedIn – 66%
- Twitter – 55%
- YouTube – 51%
- SlideShare – 41%
- Instagram – 22%
Paid Content Distribution Channels Used in 2019
- 72% – Advertising on social media-
- 66% – Sponsorships-
- 61% – Search Engine Marketing
- 46% – Banner ads promotion-
- 32% – Partner emails promotions
- 31% – Sponsored content (excluding social media)
2. B2B Content Marketing Trends:
- A crucial marketing strategy to increase sales and revenue
- It helps to drive the right traffic to the website
- It helps to rank better in Google search results
Technologies used to Execute Content Marketing:
- Marketing automation system
- Social media publishing
- Analytics tools
- Content optimization
- Digital asset management
- Email marketing software
- Customer relationship management system
- Integrated content marketing platform
- Content distribution platform
Content Types Performing Highest in B2B
- Building brand awareness
- Social media content
- Blog post
- In-person events
- Securing leads
- Webinars
- Events
- Ebooks
- Nurturing leads
- Case studies
- Email newsletters
- Short articles
- Converting leads
- Online events
- Case studies
- Webinars
3. B2B Content Marketing Budget:
The annual budget for B2B Content Marketing in 2019- Less than $100,000 – 36%
- $100,000 to under $500,000 – 19%
- $500,000 to under $750,000 – 4%
- $750,000 to under $1000,000 – 2%
- $1,000,000 or more – 3%
- Unsure – 18%
- No content marketing budget – 18%
