Have you ever heard that mere collection of leads is of no use for your business? Or static approach is a safe game for demand generation? These are all myths whirling around about B2B demand generation. There are still a lot more of them that unknowingly impacts your performance or hinders your business growth. So, before planning your next marketing campaign, we recommend you to take a look at this Infographic. It busts eight of the most prevalent falsehoods about demand generation.
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- More Leads Equals More Customers
Myth: You will get more customers if you are capable of gathering large number of leads.
Fact: All your leads won’t convert. Businesses need only qualified leads for B2B demand generation campaigns. The number of leads doesn’t matter.
- Demand Generation is Pretty Easy
Myth: You can gather a large number of leads easily via demand generation strategies.
Fact: There is no shortcut for the demand generation process. Buyer’s journey has turned complex, making it highly difficult for marketers to grab leads.
- Website is the Key to Lead Generation
Myth: B2B companies must maintain a good website to generate leads automatically.
Fact: You don’t necessarily need a great website to keep leads flowing. Cold calling, email, and social media campaigns can provide the best B2B leads.
- Easy to Influence B2B Buyers
Myth: You can control your buyer’s decision easily with demand generation campaign.
Fact: Businesses can’t predict a buyer’s decision. They may buy from you at the first stage or leave in the last phase of your demand generation campaign.
- Generate Leads from Demands
Myth: B2B companies can quickly generate a large number of leads based on demands.
Fact: B2b demand generation is a continuous process. You must attract, engage, and nurture the leads down the funnel to generate quality leads.
- No Sales Team for Lead Generation
Myth: Sales team are not involved or must be kept at bay from the lead generation process.
Fact: Sales team is essential for the successful implementation of B2B demand generation campaign. They ensure to get the right outcomes down the lane.
- Technology gets you More Leads
Myth: Integrating technology helps you in getting more B2B leads for your company.
Fact: An appropriate technology will improve efficiency and facilitates lead generation strategy. But, it will not directly impact your leads score anytime.
- Static Demand Generation Approach is Safe
Myth: Usage of static approach for demand generation is considered as the safe play in B2B.
Fact: Implementation of a static approach takes around six to nine months. By then, the data you collected from sales and marketing teams turns outdated.
Take your B2B Company on a whole new path of success by revisiting the present demand generation strategy and rectifying the myths stated above.
