Despite the increasing demand for digitization, one marketing channel has retained its significance, the mail. Direct mail marketing is a powerful tool that can significantly skyrocket your brand authority, brand visibility, and lead generation goals.
Among all the digital noise, approaching prospects via direct mail also allows you to develop a more personalized connection with them. The marketing tool has been in existence for a long time and is one of the oldest methods of approaching leads.
Need more proof of that?
So, let’s dive into the top 20 direct mail statistics to see how direct mail still has a place in today’s marketing mix. Here is everything about direct mail today’s marketers must know to take their campaigns to new heights.
Some Direct Mail Success Numbers
- 75% of consumers remember direct mail better
- 73% of consumers prefer direct mail
- 454 marketing pieces sent annually
Greater Personalization and Response Rates
- An astounding open rate of 42.2%
- 60% find direct mail interesting
- Helps acquire 39% of first-time customers
- 65% of Gen Y like it
- Preferred by 57% Gen Z
- More personal than online: 70%
- Increases response rate by 135%
High ROI for Direct Mail
- $42 ROI per $1 spent
- 62% purchase after response
- Oversized envelopes work best
- $167 spent generates a $2,095 return
- 59% of marketers report good ROI
Boost in Multi-Channel Marketing
- Email/catalog combo increase sales by 49%
- Boosts online campaigns by 62%
- 60% of catalog recipients visit websites
- 11% of marketers utilize one medium at a time
- Generates 12% higher ROI
Direct Mail Vs. Email
| Direct Mail | |
| Requires 21% less cognitive effort | Requires more effort to read |
| 3x greater responsiveness than emails | The average response rate of 10% |
| Preferred by 73% of Americans | Preferred by 72% of American marketers |
| 90% open rate | only 20-30% open rate |
| 40% 20+ years prefer mail | 77% of B2B buyers prefer emails |
Conclusion
Direct mail marketing may not be as flashy as social media or email marketing. But it still holds a significant place in today’s marketing landscape.
The direct mail statistics show how powerful a tool it can be for businesses to reach their target audience and achieve their marketing goals.
So, don’t overlook the power of direct mail in your next marketing campaign.
