Conversion Rate Optimization Checklist
The conversion rate is a percentage of actual conversions calculated on the total number of visitors (to your website, social media platforms, mobile app, etc.). Conversion rate = [Number of converted leads / Number of initial prospects]*100 It is a relationship between the first and last steps of the B2B …
Ultimate Guide to Improve your Email Deliverability
Email deliverability is defined as a scenario where the email reaches the proper recipient’s inbox without being blocked or spammed by filters. It plays a significant role in determining the success of the email campaigns. Download our free copy of the White Paper and learn more about the Ultimate Guide …
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Data Cleansing Checklist
What is Data Cleansing? Data cleansing is the procedure of detecting corrupt data and removing them from the datasets. It also includes eliminating inaccurate, incorrect, and incomplete data. It has been estimated that around 80-90% of data scientists time is spent for data cleansing. Use the checklist curated by us …
Public Accounting Firm [Case Study]
Our client is a public accounting firm offering tax advisory, consulting services, and audits. They have been looking for ways to expand their business for quite some time. To do the same, our client needed to contact the decision-makers and C-level executives to execute the business expansion. This is where …
Segmentation Statistics That Will Help Your Business
What is segmentation? Market segmentation is a classification of the target market into groups or segments according to common characteristics. It assists you in identifying the precise communication that will encourage customers to make purchases. Additionally, it enables companies to more effectively manage their time, money, and other resources. You …
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20 Direct Mail Statistics You Should Know
Despite the increasing demand for digitization, one marketing channel has retained its significance, the mail. Direct mail marketing is a powerful tool that can significantly skyrocket your brand authority, brand visibility, and lead generation goals. Among all the digital noise, approaching prospects via direct mail also allows you to develop …
Different Types of Emails You Should Be Sending
From relying on basic text to incorporating visually engaging infographics, email marketing has come a long way. Even so, new trends and promotional strategies are leading to the creation of distinctive templates designed to help with lead conversion and buyer retention. But how do you discern among all the different …
Roadmap to Create a Perfect B2B Marketing Funnel [Infographic]
What is a B2B Marketing Funnel? Step-by-step strategy to attract and convert visitors Combination of SEO, paid ads and social media marketing Enables segmentation for personalized marketing It’s a long sales process Builds a connection with the user Advantages of B2B Marketing Funnel Improves SEO performance Boost brand awareness and …
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11 Leading Email Marketing Tools Businesses Must Try [Infographic]
With the growth of businesses across the globe, it’s important to revolutionize marketing efforts as well. Emails provide the exact solution to turn simple marketing propositions into impactful messaging. Emails are more than a mere method of sending and receiving a formal invitation. Interestingly, email marketing has become such a …
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25 Ways to Reduce Email Unsubscribe Rates [Infographic]
Even the best email marketing campaigns suffer from unsubscribes. You must refine your strategies to engage readers, retain them, and improve conversion rates. Understanding your market will also help you reduce the unsubscribe rates. 1. Segment Your Customers Organize your customers into new, old, and target readers Send targeted …
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