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B2B Content Marketing Stats, Trends and Budgets

Posted On: Mar 19, 2020
Posted By: John Duff
  • b2b content marketing strategy, b2b content marketing trends 2020, content marketing statistics,

B2B content marketing is necessary as it helps to outreach the global audience. As a marketer, one has to balance three elements in content marketing i.e. engagement, relevance, and high quality. This helps the Decision Makers to execute the right action. A highly developed B2B content is the right key […]

women in business

Top 15 Most Influential Women in B2B Marketing

Posted On: Feb 06, 2020
Posted By: John Duff
  • International Women's Day, Most Influential Women, Women in B2B Marketing, Women's Day,

The B2B industry is composed of various job roles, with both men and women of equal caliber. However, some women in the business world have made their presence reach the new heights with their dedication and expertise, regardless of the industry they work for. These leading women have successfully elevated […]

10 B2B Marketing Trends

10 B2B Marketing Trends we’re Thankful for this Year

Posted On: Nov 14, 2019
Posted By: John Duff
  • 10 B2B Marketing Trends, b2b marketing, Thanksgiving,

It’s Thanksgiving! We, as a marketer, consider this as an ideal time to thank all the B2B marketing trends that brought us on several fronts with positive results. Be it content marketing or voice search; these trends have helped most of the B2B companies to engage the customers and reap […]

Email Marketing Automation

Email Marketing Automation Boosts Your ROI

Posted On: Nov 07, 2019
Posted By: John Duff
  • Automated emails, Email Marketing, Email Marketing Automation, Executing an email campaign,

Executing an email campaign is time-consuming. Especially, crafting and designing an email every day isn’t just sustainable. A right email marketing automation platform helps you in this area. It frees up a lot of your efforts and also ensures you are reaching the target customers at the right time. It […]

b2b demand generation

B2B Demand Generation Myths [Infographic]

Posted On: Sep 25, 2019
Posted By: John Duff
  • B2B Demand Generation, B2B Demand Generation Myths, Demand Generation,

Have you ever heard that mere collection of leads is of no use for your business? Or static approach is a safe game for demand generation? These are all myths whirling around about B2B demand generation. There are still a lot more of them that unknowingly impacts your performance or […]

The Truth About Reaching IT Buyers

The Truth About Reaching IT Buyers [Whitepaper]

Posted On: Sep 18, 2019
Posted By: John Duff
  • IT Buyers, IT Buying Process, IT Industry, IT People,

If you are a marketer who wants to make some strategic changes in the IT sales, you are in the right place. This whitepaper focuses on the IT buying process and other influencing factors.

industry 4 finger hand points network

A Beginners Guide to Generating Leads For It Industry [Free Guide]

Posted On: Sep 03, 2019
Posted By: John Duff
  • Guide to Generating Leads, IT Industry, Lead Generation,

The ever-increasing competition online has made lead generation a tedious task. Despite the massive data available on their fingertips, the B2B marketers still struggle to generate high-quality leads and convert them into customers. One need to follow various tactics and revisit the strategies implemented before to get a more significant number of potential clients for the IT industry.

Quality Data is a Goldmine

Quality Data is a Goldmine for B2B Lead Generation

Posted On: Aug 06, 2019
Posted By: John Duff
  • B2B company, B2B Lead Generation, Quality Database,

Every business professional wants to make most of their time and budget. Unfortunately, they overlook the data goldmine underneath their nose while chasing new prospects or investing in new platforms. If you are one among them, get rid of all the shiny distractions to focus on what’s more important. Unlock […]

B2B Brand Awareness

Must-Try B2B Brand Awareness Activities For Every Marketer

Posted On: Jul 30, 2019
Posted By: John Duff
  • B2B Brand Awareness, b2b marketing, Brand Awareness,

Did you know that a lack of brand awareness is termed as the root cause of all marketing miseries? The primary reason behind it is the level of difficulty associated with the measurement of brand awareness. Although brand awareness is measurable, marketers usually find it challenging to identify the percentage […]

tech giants

Know How These 10 Tech Giants Make Money [Infographic]

Posted On: Jun 04, 2019
Posted By: John Duff
  • list of top technology companies, Tech Giants, technology companies in the world,

There are some most valuable publicly-traded technology companies in the world earning billions of revenue every year. No doubt, these tech giants have excellent products and incredible services. To be more precise, they also have a well-structured business model that paves the way towards success. But what are their various […]

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