How Thomson Data Helped Their Client Expand Market Reach from SMBs to Enterprise
Our Client is a prominent player in the Cloud-based Communication sector, specializing in Video Conferencing Solutions. With a proven track…
Segmentation Statistics That Will Help Your Business
What is segmentation? Market segmentation is a classification of the target market into groups or segments according to common characteristics.…
Best Way To Write Cold Emails That Generate More Leads
If you're a freelancer or a budding entrepreneur, then you might have heard of cold emailing. It is one of…
How to Master B2B Sales?
Executing B2B Sales just needs the right mastery. While every representative has the subconscious desire to increase sales numbers, one…
Insights to Understand a B2B Buyer
A B2B buyer is a buyer making a purchase decision on behalf of the company. It follows a series of…
B2B Content Marketing Stats, Trends and Budgets
B2B content marketing is necessary as it helps to outreach the global audience. As a marketer, one has to balance…
Top 15 Most Influential Women in B2B Marketing
The B2B industry is composed of various job roles, with both men and women of equal caliber. However, some women…
10 B2B Marketing Trends we’re Thankful for this Year
It’s Thanksgiving! We, as a marketer, consider this as an ideal time to thank all the B2B marketing trends that…
Email Marketing Automation Boosts Your ROI
Executing an email campaign is time-consuming. Especially, crafting and designing an email every day isn’t just sustainable. A right email…
B2B Demand Generation Myths [Infographic]
Have you ever heard that mere collection of leads is of no use for your business? Or static approach is…