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Linkedin Strategy

Top 6 LinkedIn Strategy Every Marketer Should Use

Posted On: Jun 13, 2018
Posted By: John Duff
  • LinkedIn, LinkedIn Marketing Strategy, LinkedIn Strategy, top 6 LinkedIn Strategy,

LinkedIn is an ideal channel used by businesses around to grab the attention of potential prospects worldwide. A place built for all the professionals has now become a most valued platform to execute marketing campaigns. It is said to generate more leads compared to other commonly used social media channels […]

Storytelling in technology marketing

Storytelling in Technology Marketing: 3 Practical Ways To Do It Better

Posted On: May 24, 2018
Posted By: John Duff
  • marketing, Storytelling, technology marketers, Technology Marketing,

Technology marketing is a tough job! And there’s a lot talked about it on the web. However, what we often skip to discuss is the reason that makes it tough or say, tougher. To simplify, being technology marketers, often we believe that our audiences are typical technology professionals and the […]

customer feedback survey form

Customer Feedback Survey: These Mistakes Can Cost You Your Customers

Posted On: May 09, 2018
Posted By: John Duff
  • Customer Feedback, Customer Feedback Survey,

Customer feedback survey is a great way to get insights that help you know your customers better. Not only it lets you measure customer satisfaction but also offers you the methods to improve customer retention. This is the reason that businesses of every size are investing their time and resources […]

CUSTOMER-SERVICE

3 Biggest Reasons Your B2B Customer Experience Initiatives Are Failing

Posted On: Apr 25, 2018
Posted By: John Duff
  • b2b, B2B Customer Experience, Customer Experience,

When it comes to the success or failure of a business, customer experience falls at the core. And when we talk of B2B, it becomes something you can’t afford to skip. The reason is B2B organizations are built on the relationships fostered with customers. Let’s understand it better. B2B customers […]

Data-driven Marketing

4 Brilliant Ways to Gain More Customers with Data-driven Marketing

Posted On: Apr 10, 2018
Posted By: John Duff
  • Data-driven marketing, marketing,

‘Data’, today, is the buzzword. And data-driven marketing is the trend of the era. Thanks to the Internet of Things (IoT), there’s a lot of data available today. The reason many marketers are jumping on the bandwagon of data-driven marketing is the shifts in the shape of marketing. The digital […]

Mobile Marketing

The Rise of a New Mobile Marketing Era: What’s Hot You Need to Watch?

Posted On: Mar 27, 2018
Posted By: John Duff
  • b2b, Future of Mobile Marketing, Mobile Marketing, Mobile Marketing Era,

You check emails on mobiles. You make purchases via mobiles, and you read blogs on mobiles. Mobiles are everywhere! Talk about the one thing you find challenging to live a day without and of course, the word ‘Mobile’ will never miss popping-up in your head. Today, smartphones have brought a […]

B2B Data Provider

5 Things to Consider When Choosing a B2B Data Provider

Posted On: Mar 15, 2018
Posted By: John Duff
  • b2b, B2B Data Provider, B2B marketers, b2b marketing, Business,

These days, Data is the talk of the B2B marketing town. And investing in data that is good is the major priority of most of the B2B marketers. However, the job is really a tough one. To gather customer data that is actionable, analytical, and measurable; many companies often rely […]

call to action

4 Tips to Create the Best Calls-To-Action for B2B Lead Generation (with examples)

Posted On: Feb 27, 2018
Posted By: John Duff
  • B2B Lead Generation, b2b marketing, Calls to action,

The motive of calls-to-action is simple. They guide your visitors about what actions to take, and they help you in generating more leads. This is the reason CTAs are an important part of any online marketing strategy. But, the success of your next call-to-action relies on one question– Is it […]

Email Marketing Campaigns

4 Myths That Are Failing Your Email Marketing Campaigns

Posted On: Feb 07, 2018
Posted By: John Duff
  • Email Marketing, Email Marketing Campaign,

Email in business is decades old. And the chief chaos with the oldest things is they move with a set of beliefs – pre-conceived notions. Though some of the beliefs are unarguably true, some turn up as ‘not working’ for many of us. The reason is, they might lack in […]

user Generated content

How to Target B2B Customers with User-Generated Content Marketing?

Posted On: Jan 18, 2018
Posted By: John Duff
  • b2b marketing, User-Generated Content Marketing,

Did you know that 93% of consumers find User Generated Content to be helpful when making a purchasing decision? (Source: AdWeek) User Generated Content is the practice wherein your users or clients create content for you, and you just have to organize the collected content to publish on your website […]

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