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The mid of December brings a year-end crunch of unfinished businesses for many marketers. Especially for those who are left with an extra unspent marketing budget – that ‘extra’ is worth more than what you think! While utilizing the allocated marketing funds wisely can amplify the present year’s efforts; not […]

SEO or search engine optimization is one such tool that has made bloggers more strict towards not only the choice of words but also the way it is being displayed. Though SEO is constantly changing it is more essential to understand the basics so as to increase the search traffic. […]

Email response rates have been the concern of B2B marketers for decades. Spending considerable amount of dollars into formulating a campaign that that is not responded back well or worse, not at all, generally puts marketers back to square one. Talking from a more specific perspective, any link builder in […]

Lead generation program, an influencer program, an advertising program and a marketing automation program. Keeping a complete eye on every details of the program you find that all of your programs are doing great. But in the midst of all happy story there lies one problem area: you are reporting […]

Most SEOs begin their day with research. Even if it’s starting a new project or a Penguin, Panda update – the focus automatically shifts in researching the right keywords for the campaign. At a point in comparison, it may seem easier to compile a relevant and strategic keyword list. But […]

No one said that building a website is easy. But when it is the largest project of the year, with tonnes of money at stake, repeating age old mistakes can be a reason for blunder for your B2B marketing success. Definitely, design mistakes are one of them. It’s similar to […]

C-level executives are the most wanted and desirable individuals. Most of the marketers keep them on their hit list. But, in between so much of media clutter, a marketer’s message might not stand out and they need much more ways to start targeting them. Before going ahead and start marketing, […]

It is an universal truth. Every other person has more than one social networking account as a way to connect with more people, customers and prospects, to drive more promotions. However a poorly managed business social media campaign, can easily backfire if right measures are not put in place by key […]

Any business can create a Facebook page, but it takes a lot more than just being on the social network to run a successful marketing campaign. Especially marketing the small business on Facebook is the hottest marketing trend, but recent research shows that only 37% of business is getting new […]

Audience segmentation and targeting can go a long way toward creating a more profitable venture. In fact, segmentation is highly recommended because vital trends in customer needs and preferences may not be apparent within when dealing with a generic mass. By breaking down your target market into specific components you can capitalize on these buyer […]