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Body language is a gestural communication, where thoughts, perception or intentions are expressed by physical behaviours, such as facial expressions, body posture, gestures, eye movement, touch and the use of space. It is otherwise termed as kinetics. 1. To strengthen your confidence Open your chest and arms and keep your […]

Imagine, if your companies were persons!—would you like them as you would best friends, or would you screen their calls? Generally we assume our brands as a foreign entity, a corporate click-and-mortar existence, without realizing that its external prominence is like that of a person’s. People by nature humanize things […]

Your marketing doesn’t perform better by CHANCE; it gets better by CHANGE! Change is crucial for any organization because, without change, businesses would likely lose their competitive essence and fail to meet the requirements of what most hope to be an increasing base of valuable customers. In fact, businesses should […]

Marketing to a business (B2B) and marketing to an individual (B2C) are very much analogous in terms of the basic principles of marketing. Both B2C and B2B marketing targets reflect the basic principles of the marketing phenomenon. The competent B2B marketers assume the same way like B2C marketers- but with […]