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The seeming inability of sales and marketing teams to align has been the bane of executives and strategic planners everywhere. 90% of the time, the divisive complaint remains the same – marketing does not provide enough leads and when they do, the leads are often of poor quality while those […]

The internet and massively increased connectivity is fueling increased transparency and honesty throughout the globe. A classic example of this is how political ‘vote banking’ is becoming increasingly hard to implement because of opinions and news that spread faster and covers a larger demographic. With more and more discrepancies reaching […]

Today marketing or selling your products is not less that any war. As the competition is touching the peak, it’s time to pull up the socks to sustain in their business. Competitors win what seems like every project you vie for. Making it even more difficult is the fact that […]

Well, the weather in the world of “web” is creating quiet a buzz, so this time I have decided to inject something “viral”. Viral marketing is an innovative idea or a technique that you can use to promulgate marketing messages about your company, products, or service to others. Well, you […]

Since the very beginning when it was first introduced as a marketing concept, segmentation has remained at the heart of all the marketing activities undertaken by marketers across industries. It has successfully transitioned itself to the digital age without any difficulty, whatsoever. People still relies on this tool. Even email […]

The goal of a marketing campaign is to maximize customers eventually. And, no matter what, a healthy mailing list plays a vital role in the success of the company by increasing its sales. Today, the advent of new technologies has brought changes in marketing industry as well. Reaching prospective customers […]

Most marketers are now focusing on the various online marketing techniques that have been made available with the discovery of various social media sites. As an internet marketer you probably spend almost your entire day sitting in front of your computer, working on your business. You might even spend your time […]

Whoever reading this piece of content would agree themselves with the title themselves. It seems that the creativity required by marketers to generate that ‘X’ amount of leads has died somewhere and what we are left with is few tits and bits of sitcom marketing attempts. Moving forward a survey […]