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The mining industry is a notoriously fast-paced, albeit “majestic” industry. It’s a world of blue-collar workers surrounded by natural minerals and found objects that they require to create valuable raw materials. In the past, mining operations were antiquated and only produced as much material as was required, with the outputs […]

When the coveted Forbes magazine ranks you among the ‘World’s Most Valuable Brands,’ you know you’ve done something worthwhile. Well, the German behemoth, System, Applications, and Products in Data Processing or SAP, made it to the 2020 Forbes list, ranked at number 22! Was it only because the brand’s net […]

The current business scenario is swarmed by uncertain events, a cause of worry for many organizations across the world. The top-level executives, including senior managers, CEO, marketing director and others, are going back to the boardroom and re-planning every strategy, the process, they think would help them pull through gloomy […]

Lead generation has never been easy. And with increasing competition, has led to market cannibalization. Companies couldn’t earn the required profit as they are competing against each other. Bob Hooey, a motivational keynote speaker, once stated: “If you’re not taking care of your customer, your competitor will.” And it has […]

With increasing competition, retaining a customer has become challenging. Organizations are implementing new tactics and approaches to engage the customer in the best way. As per a quote by Brian Balfour, former VP Growth at HubSpot: “If your retention is poor, nothing else matters.” Just as it conveys, if you […]

Lead generation program, an influencer program, an advertising program and a marketing automation program. Keeping a complete eye on every details of the program you find that all of your programs are doing great. But in the midst of all happy story there lies one problem area: you are reporting […]