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Vendor relationship management (VRM) is a multifaceted concept transcending financial transactions. While payment of vendors is essential, establishing a professional connection with them on an emotional level, which fosters mutual understanding and empathy, is equally crucial. The ongoing nature of vendor interactions necessitates a dynamic and adaptive approach to negotiation, […]

Healthcare providers devote their lives to service. Automating and outsourcing various repetitive tasks can help them with extra time, which can be used to check on other patients. For this reason, several healthcare organizations use software or outsource a few tasks. Before we look into the top medical billing software, […]

Introduction Being proactive is one of the best ways for a business to progress. Teams conducting outbound sales search for new leads to pitch their product or service. They are always on their toes and willing to try new avenues to bring in new clients. What are outbound sales? And […]

Introduction B2B healthcare marketing is one of the most sensitive forms of B2B marketing since it deals with human life directly. Any product can indeed be responsible for human life, but when it comes to the healthcare industry, one believes that it directly affects humanity in terms of health. Conglomerates […]

For B2B marketers, finding leads is the hustle and bustle in daily life. They always keep exploring new ways to generate quality leads. Therefore, marketers sort through stacks of leads in order to find high-quality ones among them. The job doesn’t end here as now marketers have to work on […]

Recent figures about email marketing state that for every $1 spent on email, there is an ROI of about $36. Unfortunately, not every email marketing campaign can achieve a similar ROI due to the lack of proper email testing tools usage. These email testing tools can turn around the scenario […]

Competition in the B2B manufacturing industry is fierce, with similar products and services offered in the marketplace. Without marketing investment, industries can’t position themselves as unique in their sector. A strong manufacturing marketing strategy helps elevate an industry’s presence in the market, highlighting its distinct products and services. In fact, […]

The healthcare sector has undergone substantial transformation due to technological advancements, revolutionizing approaches to patient care, accelerated administrative procedures, and enhanced data management and analysis. Enabled by technology, the healthcare sector is witnessing rapid acceleration toward providing improved medical assistance to all patients with utmost convenience and care. One such […]

Big data is one of the fastest–growing sectors currently, affecting companies around the globe. It refers to the vast datasets companies produce continuously, which are processed for business improvement. By 2023, the big data market will be worth $103 billion! As a business owner, you can’t handle these growing datasets using […]

Cold emails are a powerful sales technique for your business! When done right, it helps foster powerful relationships. A sales professional can turn these relationships into additional sales and boost growth. A cold email introduces your brand or business to a recipient without any prior relationship. Cold emailing is not […]