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You must have heard about newsletters. Yes, the email with customized news, knowledge base articles, and other useful information for your audience. How it helps you and your customers? It has result-oriented tips that customers could execute in their process. Further, it helps nurture the relationship with your customer. By […]

Do you think email marketing is dead? If yes, let’s dive deeper to learn some fresh facts: AI & email marketing to increase revenue by 41.3% The combination would improve the click-through rate by 13.4% It would improve the open rate by 7.6% Not convinced? Other email facts prove that […]

Lead generation has never been easy. And with increasing competition, has led to market cannibalization. Companies couldn’t earn the required profit as they are competing against each other. Bob Hooey, a motivational keynote speaker, once stated: “If you’re not taking care of your customer, your competitor will.” And it has […]

It’s a fact; selling is not easy!!! As customers become aware of more options in the market, getting increased sales conversions in a short span has become a challenge. One needs to have a sharp mind to read their psychology and later remodel the sales pitch to target every customer […]

With increasing competition, retaining a customer has become challenging. Organizations are implementing new tactics and approaches to engage the customer in the best way. As per a quote by Brian Balfour, former VP Growth at HubSpot: “If your retention is poor, nothing else matters.” Just as it conveys, if you […]

Email marketing list management process is challenging for any organization, but without that, your campaign would derail from the track. As per a report, almost 87% of the marketers aim to increase their spending on email marketing. – Campaign Monitor This is a massive investment!!!! They understand the importance of […]