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best practices during covid 19

Best Business Practices During COVID-19 Outbreak

Posted On: May 06, 2020
Posted By: John Duff
  • business practices, coronavirus, covid19,

Businesses across the world are at the crossroads, where they are facing unique constraints of dwindling revenue and dissatisfaction among employees. An organization needs to value its employee as an asset so that even during these critical times, they could earn a good profit and ROI. Amidst the crisis, US […]

NLP ML Email Marketing

5 Ways to Incorporate NLP and ML into Your Email Campaign

Posted On: Apr 07, 2020
Posted By: John Duff
  • Email Marketing, machine language, natural language processing,

“Predicting the future isn’t magic, it’s artificial intelligence.” – Dave Waters Email marketing continues to be an undisputed part of digital marketing, enabling marketers to establish direct and effective business communication with their targeted audience. That is not all; by 2023, the number of email users is expected to reach […]

personalized marketing challenges

5 Key Personalized Marketing Challenges and How to Overcome Them

Posted On: Mar 13, 2020
Posted By: John Duff
  • personalized marketing challenges,

Personalization is proven to be the prime driver of marketing success in today’s business world. The exciting promise of personalization is spread all over the internet. Marketers overpoweringly claim (18%) that personalization helps advance customer relationships, with 52% agreeing it has a “strong” impact. Image Source: 2019 Personalization Report by […]

email marketing trends

Top Email Marketing Trends to Generate Leads in 2020

Posted On: Jan 23, 2020
Posted By: John Duff
  • Email Marketing, Email Marketing Trends,

With the number of email accounts growing at a faster pace, it is predicted that email marketing will be an effective strategy to communicate with the existing and potential customers. So, does that mean email marketing works in 2020? While it seems complicated to cut through the noise in the […]

B2B Emails

How To Utilize Behavioral Data For Triggering B2B Emails?

Posted On: Dec 24, 2019
Posted By: John Duff
  • B2B Emails, Triggering B2B Emails,

In addition to offering essential information regarding your company’s services and products to motivate the purchasing decision of your customers, various email marketing best strategies can also help in building engagement as well as trust with your consumers. However, a single email message isn’t going to work. You must first […]

marketing automation

5 Key Points to Integrate Marketing Automation into Your Business

Posted On: Oct 15, 2019
Posted By: John Duff
  • b2b, Email Marketing Automation, Marketing Automation,

Marketing isn’t a simple task. Especially when your customers evolve along with the technological revolution, it becomes highly unpredictable to judge the market place. You may have to spend more and more time on learning the latest trends. And, wasting your precious time on such tiring tasks does no good […]

lead gentration

Create Successful Email Lead Generation Campaigns with Practical Tips

Posted On: Sep 10, 2019
Posted By: John Duff
  • Email Lead Generation Campaigns, Lead Generation, Lead Generation Campaigns,

Being an email marketer is not an easy job; as you will be accountable for the success or failure of the campaign. For, this reason, most of the marketers are pushing their limits in making the right strategy for connecting with the potential high-end customer. The high click rate and […]

Event Marketing Tips

Creative Event Marketing Tips to Boost your Brand Worth

Posted On: Aug 27, 2019
Posted By: John Duff
  • Boost your Brand Worth, Creative Event Marketing Tips, Event Marketing Tips,

Selling the very last ticket to their buyers is a dream come true for any B2B event organizer!!!! As a marketer, you must be aware that organizing a B2B event can be time-consuming and expedite huge-scale expenditure at the initial stages. So, before throwing an event, you should be specific […]

Direct marketing tips

10 Best Direct Marketing Tips for B2B Marketers

Posted On: Aug 07, 2019
Posted By: John Duff
  • B2B Direct Marketing Tips, b2b marketing, Direct Marketing Tips,

Direct marketing approaches produce an excellent result when executed properly. But surprisingly, most of the businesses fail to reap the desired outcome out of it. If you are one among them, you may wonder why it hasn’t worked for you as expected. There might be several reasons for your direct […]

Influencer marketing

8 Influencer Marketing Tactics to Grow your Business

Posted On: Jul 23, 2019
Posted By: John Duff
  • Influencer marketing, Lead Generation, marketing tactics,

Influencer marketing represents the advanced evolution of traditional endorsement and testimonial advertising practices. The process here revolves around connecting a brand with the target potential customers, especially on social media platforms. The influencers here first initiate conversations by demonstrating their expertise over a specific product or service and empathize with […]

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